Breakthrough awareness for businesses that can't afford to wait
Roxie Strategies
Build buzz, fast
Roxie Strategies is a modern awareness generation consultancy that works with tech executives, marketing communications leads, and investors whose companies need more organic awareness to drive growth, and can hear the competitive clock ticking. Did you know that corporate leaders are more trusted today than media and the government? There is enormous opportunity, with the help of the right partner, to powerfully steer the conversations that matter most and drive impact beyond what traditional PR usually delivers.
Roxie Strategies services include:
What To Say
You need a savvy partner who understands how to tell your story of market disruption. We do that through narrative and anchor content creation.
To Whom
Basic media relations no longer suffices. Instead, we identify and cultivate relationships with the top influencers and change agents (including media).
How
Media hits generate awareness spikes that diminish rapidly unless they're part of a strategy. We build integrated campaigns across earned, owned and paid efforts to drive rolling thunder.
About Roxie
The "Roxie" behind Roxie Strategies is Shoshana Roxanne Deutschkron.Shoshana brings operator-level insight and comms excellence to tech startups, mission-driven companies and their investors. Her decades of experience span from leading awareness functions at Silicon Valley startups to serving as a health tech CMO, as well as tech PR and market research agencies. Brands she has provided counsel to include Upwork, Meta, HP, Ernst & Young, Olive AI, Sun Microsystems, Dolby, IBM Tealeaf and Visa USA.A former market researcher, Shoshana specializes in public data releases to raise a brand's profile before it might otherwise get attention. Her industry experience includes B2B software, SaaS, AI, marketplaces, healthtech, fintech and future of work technologies. She holds a double degree in Communication and Psychology from Stanford University, with a focus on neuroscience.
Testimonials
Laurel Taylor, Founder & CEO, Candidly
Before I even shared our Board-level growth strategy, Shoshana proactively addressed areas we were discussing. When I outlined our vision to become an AI-native company offering holistic financial guidance, Shoshana got it.She brings rare founder-level acumen with comms expertise and is not just delivering media—she’s positioning the company while accelerating cross-channel awareness. It usually takes a full PR and brand team to do what she does as a skilled expert who gets it done.
Stephane Kasriel, VP Product Management, Meta FAIR (former Upwork CEO)
Shoshana built Upwork's awareness function ground up and turned it into an industry-leading engine. By launching a public research program and excelling at newsjacking, she positioned the company pre-IPO as a leader in the future of work.The foundation she laid generated buzz that accelerated as the company went public and the world caught up, due to the pandemic's surge in flexible work. Shoshana knows how to create awareness that compounds over time.
Dan Schawbel, Managing Partner of Workplace Intelligence, NYT bestselling author
Shoshana is extremely driven, detail-oriented, creative and quick on her feet. She's one of the best comms people I've worked with. She exceeds expectations while being an absolute pleasure to work with.When you work with Shoshana, you know you're in good hands and you know that you will get results and enjoy the process. I've learned a lot about PR by working with her enjoy her professionalism and her ability to see opportunities that I may have missed.
Jennifer Martin, VP of Marketing, TailorMed (former Olive AI VP of Marketing)
When you're moving fast and the pressure's high, you need someone who can think like an operator, act like a strategist, and deliver like a seasoned comms pro. That's Shoshana.Under her guidance, we built a category-defining brand in real time, often under intense and shifting circumstances. She was always a step ahead and always tying campaigns to real business outcomes. With Roxie Strategies, she brings that focus and impact to the leaders who need it most.
Ready to break through?
Reach out to [email protected].
FAQ
1. What makes Roxie Strategies different from a traditional PR resource?
Roxie Strategies is a modern awareness consultancy built to support your GTM and increase future revenue potential. Unlike traditional PR firms focused on outdated models, we create integrated strategies that go beyond media relations to drive sustained visibility, executive credibility, and brand momentum. We help you break through in a crowded market through a combination of market education, competitive positioning, thought leadership, media relations, influencer relations, social media, and more.2. Who hires Roxie Strategies?
We partner with CEOs, founders, CMOs, and communications leads under pressure to accelerate awareness. We are typically approached by startup executives who think they have a PR problem and what they really have is an old playbook. We rework strategy and start generating results within weeks versus the typical months to onboard a new resource.3. What are your superpowers?
Roxie Strategies specializes in B2B communications and branding. We provide both strategy and execution that moves the needle. Superpowers include:
• Focused communications strategy creation that clearly supports business objectives.
• Public data releases that help businesses punch above their weight.
• Same day content creation to earn share of voice in trending conversations.
• Executive thought leadership that builds credible visibility.
• Creative integrated campaigns to drive outsized breakthrough.4. Can Roxie Strategies help us raise awareness ahead of a funding round or launch?
Yes. We work with startups preparing for funding, launches, or major milestones to generate meaningful awareness, typically taking a unique approach that goes beyond a spike of launch awareness to also build the foundation for long-term buzz.5. Do you offer executive thought leadership support?
Absolutely. We’ve worked with high-profile CEOs and founders to build thought leadership platforms that resonate. This is a critical component of modern communications, particularly for the mission-driven clients we typically work with. Past thought leadership includes industry-defining public research releases, timely commentary placed in outlets such as CNBC, Fast Company and Forbes, and everything from social media campaigns to opening bell speeches on IPO day.6. What types of industries or technologies do you specialize in?
We have deep experience in marketplace businesses, fintech, SaaS, AI, workforce platforms, and healthcare. That said, our approach is category-agnostic. If you’re building something meaningful and want to be seen and heard by the right people, reach out.